DEVELOPING AND APPLYING A SCALE FOR MEASURING BASIC COMMUNICATION SKILLS OF VILLAGE EXTENSION WORKERS AT A.R.E. "A FIELD STUDY FOR VILLAGE EXTENSION WORKERS IN THREE DISTRICTS AT DAKAHLIA GOVERNORATE".

The current study aimed mainly to develop a scale for measuring
basic communication skills of village extension workers at ~.R.E and to
apply this scale after testing its validity in measuring basic communication
skills of village extension workers in three districts at Dakahlia governorate.
The study was carried out in Belqas, Talkha and Meet Ghamr
districts in Dakahlia governorate. The sample of the study was consists of
eighty two VEW's who attended the weekly meeting which had been held in
the sub-directorate in each selected district at the time of data collection.
Data were collected by using personal interview questionnaire during the
period from September to November 2004. Frequencies, Percentages,
Range, Arithmetic Mean, Standard Deviation, Variance, Coefficient of
Variation, Skewness, Pearson Correlation Coefficient, t Test, Reliability and
Validity Coefficients were used to analyze data statistically.
The main findings of this study indicated that:
1- The findings revealed that the scale of basic communication skills
consists of 42 items having a high degree of reliability and validity.
2- The results of applying the developed scale on VEW's at Dakahlia
governorate revealed that the interviewed VEW has a moderate level of
basic communication skills, these skills are effective listening, effective
speaking and effective writing.
3- Finally, the results indicated that the interviewed VEW's follow a
communication behavior with farmers depending mainly on speaking
more that listening and writing. Also, the findings indicated that the
interviewed VEW's wish to follow the same communication behavior in
the future.