. CONTENT AND FORMAT ANALYSIS OF THE EXTENSION MESSAGE CARRIED UPON ALEXANDRIA CHANNEL FIVE PROGRAM OF GANNET 8ALADNA

Realizing the importance of developing foreign presenting the
message throughout rural Tv program in general, and the program of
"Gannet Saladna" in channel Five of Alexandria, and in achieving Objectives
of extension services stemmed from agricultural development strategy of the
period 1997-2017, the study Objectives were formulated.
 
 
 
 
The main Objectives of the study were to conduct content analysis
of the from and essence of the extension methods disseminated through
the program of Alexandria Channel Five, "Gannet Saladna," during the
period 1/10-31/10;2002, and its commitment on roles and specifications
scientific content qualification of the scientific matter, and determination of
communication from in relation with the studies services and identification of
the content source.
This study has used the content research methods (approach) ,
where it cleaned the content categories, and the format categories, also the
measuring units. the validity and reliability of results were tested.
The data Were analyzed and presented by using frequency. and
percentages.
Regarding the content analysis of the. program:
- The analysis reveals the relevancy and consistency between the TV
program content and the adjectives of the agricultural extension in the field
of plant and animal production and protecting community. development in
rural area, and environment conservation.
-The average of its exposure amount 1250 minutes out of 53 times each time
about 22-24 minutes the appearance of plant topics required 157 times and
lest for 391 minutes when transmittal animal production topics recurred 52
times and last for 164 minutes when transmitted, the appearances of
community development themes recurred 34 times and last for 297
minutes, and weather fore cast transmission recurred 53 times and last for
51 minutes.
-As for the form and method of the communicating the extension message
there are 3 forms: monologue. dialogue and group discussion.
-As for the sources of agricultural extension infonnation, They are limited to
researcher, university professors, high officials who respond to farmers
question and inquiries meeting with successful farmers and breeders are
hold to set a good example for fruitful discussion.