Makarem,, M., Alsakran, M., ALhafi Alotaibi, B., Herab, A. (2023). To What Extent Do Media Channels Serve as A Source of Agricultural Information for Vegetable Growers in Saudi Arabia?. Journal of Agricultural Economics and Social Sciences, 14(4), 225-230. doi: 10.21608/jaess.2023.203014.1180
M. A. Makarem,; M. S. Alsakran; B. M. ALhafi Alotaibi; A. H. Herab. "To What Extent Do Media Channels Serve as A Source of Agricultural Information for Vegetable Growers in Saudi Arabia?". Journal of Agricultural Economics and Social Sciences, 14, 4, 2023, 225-230. doi: 10.21608/jaess.2023.203014.1180
Makarem,, M., Alsakran, M., ALhafi Alotaibi, B., Herab, A. (2023). 'To What Extent Do Media Channels Serve as A Source of Agricultural Information for Vegetable Growers in Saudi Arabia?', Journal of Agricultural Economics and Social Sciences, 14(4), pp. 225-230. doi: 10.21608/jaess.2023.203014.1180
Makarem,, M., Alsakran, M., ALhafi Alotaibi, B., Herab, A. To What Extent Do Media Channels Serve as A Source of Agricultural Information for Vegetable Growers in Saudi Arabia?. Journal of Agricultural Economics and Social Sciences, 2023; 14(4): 225-230. doi: 10.21608/jaess.2023.203014.1180
To What Extent Do Media Channels Serve as A Source of Agricultural Information for Vegetable Growers in Saudi Arabia?
Department of Agricultural Extension and Rural Society, College of Food and Agricultural Sciences, King Saud University, PO Box 2460, Riyadh 11451, Saudi Arabia
Abstract
This study aims mainly at studing the degree of which vegetables armers in Al-Kharj Governorate in the Kingdom of Saudi Arabia make use of the media in obtaining agricultural information and ,identifying the problems and obstacles that limit their use of the media in obtaining agricultural information,Study the nature of the correlational relationship between the personal, social, and economic characteristics of vegetable farmers in Al-Kharj governorate as independent variables and the degree of which farmers benefit from the media in obtaining agricultural information. and collect data through a questionnaire that meets the requirements, including 112 respondents represent 86.2% of the total target sample. The results showed that most of the surveyed farmers fall into the average degree of benefit, and the improved seeds ranked first, followed by pesticides, fertilizers, weather data, irrigation methods, and equipment, with an average of 2.8 degrees for each, and storage transactions, marketing of agricultural products and their prices with an average arithmetic mean The capacity of 2.5 and 2.4 degrees each respectively. It turns out that the most important problems that limit the farmers' benefit from agricultural information provided through the media are the lack of specialized agricultural programs in the media, the inadequate times of presenting agricultural information materials in the media, and the media provides simple and incomplete information, as it ranked first. Respectively, the lack of confidence in the information provided by the media was one of the last problems for farmers.
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