ECONOMIC, SOCIAL AND COMMUNICATIONAL FACTORS ASSOCIATED WITH DEVELOPING ROLE OF TV. PROGRAMS AMONG RURAL WOMEN IN THREE VILLAGES IN ALEXANDERIA, BEHAIRA AND MENOFIA GOVERNORATE.

Ahmad,, Laila A. T.; Hassan, Nagwa A.

doi:10.21608/jaess.2003.242204

ECONOMIC, SOCIAL AND COMMUNICATIONAL FACTORS ASSOCIATED WITH DEVELOPING ROLE OF TV. PROGRAMS AMONG RURAL WOMEN IN THREE VILLAGES IN ALEXANDERIA, BEHAIRA AND MENOFIA GOVERNORATE.

Document Type : Original Article

Authors

¹ Rural Development, Fac. of Agric., Menofyia University

² Agricultural extension and Rural Development Institute (Alex. Branch)

10.21608/jaess.2003.242204

Abstract

The study aimed to identify the parameters associated With the
Developing role of TV Programs. Data have been collected out from a
random sample consisted of 21 0 rural women.
The main Findings are: -
1- The main reasons to watch TV programs are: -Entertainment, gaining
home skills, amusement and learning also, and getting useful
information, in percentages (66.2 %), (42.9 %), (41.4 %) and, (33.8%)
. respectively.
2- The study discovered that there is an association between the developing
role of TV programs and each of the following independent variables,
educational status, living standard, information sources, cosmopolitans,
leadership, home innovation, regular viewing and lately modern ideas
attitudes.
3-Main fields of making use of TV programs ever pregnant health (47%) and
child good feed (30.5 %).